Why can't I be this comfortable while I'm on stage?
I GOT 99 PROBLEMS
I needed more comfortable formal wear! I visited every Men's Wearhouse and scoured the internet. I went to every tailor for advice and even visited with the Opera company's costume designer. After an exhaustive search, I reached a broad conclusion -
Those that fit are not functional. And those that are functional do not fit.
A SHORT HISTORY
"Women's fashion changes every day. Men's fashion changes once a century"
In the West, men's and women's fashions changed with similar frequency before the modern era. When the Enlightenment proclaimed the equality of all men, the need for fashion to distinguish social rank was somewhat neutralized. Additionally, the standardization of military uniforms meant that men no longer went to war in their own clothes, which further promoted conformity. The tailored man's suit emerged as a great social leveler in the 19th century, and it has changed very little since.
We had two objectives when we started this journey:
(1) Honor the Occasion - We want to look good. First and foremost, formal wear must serve to honor the occasion.
(2) Support Movement - Formal wear must support, rather than restrict, movement.
We wanted to begin with the largest paint point, which is the tuxedo jacket. But for a more attainable first project, we chose to solve a problem that is closest to the body and next to skin -- the tuxedo shirt.
We took inspiration from the top athletes in the world. From the NBA to NFL, uniforms have progressed from cotton to stretchable-breathable performance fabrics. There is greater emphasis on concepts such as: performance enhancement, comfort, range of motion, and moisture transport.
RESEARCH & DEVELOPMENT
Based on the Two Rules, we began to research different fabrics and design patterns. We were unsurprised by the infinite varieties of advanced fabrics on the market. Advanced fabrics are somewhat amorphous and do not hold shape. With regards to design, we also found the existing pattern to be stale and highly unsuitable for movement.
FORM + FUNCTION
- Moisture-wicking fabric keeps you cool and dry
- 4-Way stretch fabric follows your every move
- Open-shoulder design allows for wider range of motion
- Anti-Stink to do away with body odors
- Flat Seems to eliminate chaffing
- Good bye dry cleaning bill
- Battle tested by professional musicians
WHY WE DO IT
I've spent a few decades in the corporate world. However, I'm a musician at heart.
Music is part of our lives and who we are today. As such, we have created a platform to give back to our community of musicians and support music education for our next generation. Today, we are actively lending our time and expertise to young musicians across the country.
QUESTIONS, COMMENTS, or FEEDBACK?
There's a long road ahead. It's our rookie season and we're trying to get better. If you have any comments or simply would like to have a chat, please send me an email or give me a call. I'll be here!